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Follow these seven business name ideas, and you’ll never have the expense of renaming your business.

Seven business names ideas that will help you get it right the first time include:

Business Names: Idea 1 - Think of as many name options as possible.

Business Names: Idea 2 - Select a name that matches your business.

Business Names: Idea 3 - Choose a name that enables your business to grow in different directions.

Business Names: Idea 4 - Be certain that the name relates positively to your target market.

Business Names: Idea 5 - Assure that name options are available.

Business Names: Idea 6 - Research your target market.

Business Names: Idea 7 - Know the sounds and meanings for each name option.

Business Names: Idea 1 - Start With Many Name Options

Start with lots of business names. Ideas will be eliminated as you process through to determining the best one. So make a long list of name options. Ten options will do, but more are better.

Business Names: Idea 2 - Choose A Name That Expresses What Your Business Does

If you are fortunate enough that your name reflects your business well, or if you have name recognition, you can label your business with your name. Otherwise don’t do it.

I know an attorney whose last name is Court. “Court” works for a legal office especially since law firms are notorious about naming the firm after the senior partners. However, if he were an accountant, his last name could be a detriment.

Business Names: Idea 3 - Choose A Name That Leaves Room For Expanding Into New Products And Services

Consider possible ways that you may want to grow your business as you select a name. Then select one that will cover you if you grow your business in new directions.

To demonstrate what I mean, my first business name limited my business. It was Sulton Books. “Sulton” didn’t add anything positive to the business name, and “Books” pigeon holed it into just books.

After the Twin Towers were bombed, the Arabic sound to “Sulton” became a distinct disadvantage. I was smarter with the second name, “Best Books Plus,” because “Best” added a positive connotation. “Books” was still appropriate for my business, and “Plus” enabled me to expand beyond just books.

Business Names: Idea 4 - Be Certain That The Name Relates Positively To Your Target Market

You need to know as much as possible about your target market so you can select a final name that leaves a positive impression with target market members.

But don’t tie your name to the target market so that you can’t later expand into new target markets. Remember you’re trying to avoid the expense of renaming your business later.

Business Names: Idea 5 - Determine If Any Name Options Are Taken

It’s vital to determine that none of your name options are already being used by other businesses.

Search for the “United States Patent and Trademark Office” on one of the search engines. The correct site will end in “gov.” Once there, you can search for each name option to see if it is a part of a trademark. Eliminate all options that are taken to avoid possible suits and certain renaming of your business.

Business Names: Idea 6 - Query Your Target Market

Now, you’ll need to find some representative members of your target market and what they think of when hearing or reading each name. Then ask them which name options that they like best.

And don’t forget to get their reactions to your product. You can get additional business name ideas from their reactions.

Business Names: Idea 7 - Consider The Connotations And Sounds Of The words In Each Business Name Idea

You should consider the connotations and sound of the words in each because a name that sounds pleasant and flows well will generally work best.

And don’t forget that words’ meaning vary in different cultures. What you consider positive in your culture may not be so in another culture.

Today we live in a multi-cultural nation and world. It’s vital to know what words mean across cultures to avoid mistakes like that of “Nova.” The name of this American-produced car actually meant “no go” in some languages.

Summary

If you follow the advice under each of seven business name ideas, you’ll select a name that will last a lifetime.

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