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I’ll repeat that … Search Engine Optimization (SEO) is an art form, it’s not a programming language or coding method. I like to think of SEO as an orchestra. The drum, tuba, clarinet and all the rest of the instruments may sound nice when played by themselves, but sound really GREAT when they all play together in an orchestrated manner. SEO is much the same … there are certain pieces of the puzzle that you work to improve on, and when they all come together, you have an optimized website.

If you were to ask me what to do first, I would probably say that your should learn something about SEO and optimization before you build your site. Since you probably already have a site, this is a moot subject. What you will need to do is learn the SEO techniques and then apply them to your site by making changes to it.

I have seen many people make the mistake of jumping into SEO without having the knowledge to really make the correct changes to their site. These people inevitably load their pages with keywords and do a lot of things that are just going to hurt your ranking, or the ability of your site to ever be ranked.

Something to avoid is overuse of your keywords. It happens all the time too. People just don’t understand the history behind the spider spamming and think that more is better. 50 keywords on your page will probably get you banned for that keyword. Five on the page may well get you listed high for it. Algorithms are always changing and there really is no one keyword density for any given page. This is something that has roots in all the other facets of your page, everything else that is there, and where any given keyword appears, whether it’s in heading tags, or just text. Get lots of inbound links.

Optimization is something that really needs to be studied, and learned about. You cannot just jump in and all of the sudden know how to optimize a website. It is a lot of common sense, yes indeed, but it is certain knowledge of exactly what to do that will make all of the difference to the final product, and your rankings on the search engines.

Let’s face it, without listings “above the fold”, (visible without scrolling) on the first page at Google, you are just not going to get many visitors. You need to get your site into these top positions in order to make any real advancement in your online marketing.

So you need to work on all of the different parts of any given web page that will make it conform closely to the search engines algorithms, well for Google, MSN and Yahoo! anyway. They are the three big engines that will generate 99+% of all the traffic you will get from the organic search engine listings.

The first things to get straightened out on your site is the use of the title tag, I like to keep it under 12 words, the code attributes (alt=, title=, summary=), meta description and keywords, H1 tags, H2 tags, keyword density, your navigation and the anchor text used and internal linking. These items are among the major improvements you need to make to all of your web pages.

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